Orhan Irmak Tasarim designed the packagings for Ravla’s wide range of products. Ravla is a superfood brand offering a wide spectrum of products, from organic olive oil to herbal blends and natural oils. The brand particularly appeals to conscious mothers who prioritize their children's healthy and natural nutrition. The brand’s founder, chemist Özlem Erarslan, who conducts studies on food chemistry and phytotherapy, says: “We strive to offer our products in their purest, unprocessed, and most natural form. We believe superfoods are not only nourishment, but also a source of better quality of life.”

The goal of this project was to create packaging that communicates both the premium quality of Ravla’s products and the richness of their natural ingredients. “To reflect Ravla’s dedication to natural, wholesome nutrition, we adopted an informative design approach and highlighted the ingredients with detailed, colorful illustrations,” says Dr. Orhan Irmak, partner and design director of the agency. The logo, also designed by the agency, features a leaf integrated into the lettering, symbolizing the brand’s natural and healthy character.

The vibrant colors not only celebrate the products’ natural qualities but also enhance the brand’s visibility across digital sales channels, where Ravla primarily engages its audience. At the core of the design, the illustrations work to convey the story and benefits of each product, creating a cohesive and attractive visual identity for the brand.

Established in 2004, Orhan Irmak Tasarim is the leading branding and packaging design agency in Türkiye. To date, Orhan Irmak Tasarim has received nearly 100 awards in national and international design competitions on packaging design including Red dot, Pentawards, WorldStar and Design Turkey. The agency is a member of GLBA – Global Local Branding Alliance. In addition to its Istanbul office, GLBA also has offices in Berlin, New York, Moscow, Shanghai, Brisbane and Sao Paulo.